For this project, I created a motion explainer video and a set of social media visuals to simplify complex product concepts and present them in a clear, human, and engaging way. The focus was on translating data-heavy features into concise storytelling and bold visual moments that communicate Statwide’s value within seconds.
This project explores how motion and visual design can simplify complex SaaS products and make customer intelligence more approachable. Through clear storytelling, minimal visuals, and precise typography, the aim was to communicate Statwide’s value across both motion and social formats while balancing data with human context.
